Boosting Employee Morale and Retention: A Trucking Company Success Story

A leading trucking company was struggling with high employee turnover, particularly in key roles. To address this challenge, we partnered with them to analyze their workforce, focusing on long-term employees and high-turnover positions to uncover motivators that could drive retention. What we discovered was fascinating: employees across the board valued technology, family, and gourmet food—understandable priorities for individuals who spend significant time on the road. Using these insights, we developed a tailored strategy to enhance morale and engagement.

We introduced a gamified driving system to foster competition and rewards, created a platform for drivers to connect and meet up while on the road, and collaborated to offer gourmet hot-plate food options to elevate their experience. Armed with these new offerings, we launched a targeted recruitment campaign, reaching CDL license holders nationwide who aligned with these preferences. This holistic approach not only improved employee retention but also strengthened the company's ability to attract drivers who shared its values, creating a more engaged and satisfied workforce.