How the Right Imagery Boosted Ad Engagement by 67%:

One of our political clients was struggling to gain traction with her online advertising. Her original ad featured a professional photo of her standing next to a tree in a suit… ”a nice picture”, but it wasn’t resonating with voters. After running an analysis of what mattered most to her district, we found that voters prioritized family, community, and food. We recommended updating the ad to show her walking hand in hand with her granddaughter down a recognizable neighborhood street, with a local restaurant in the background. The result? Within just one week, her ad clicks increased by an impressive 67%.