Driving Sales Success: How We Boosted an Auto Group’s Competitive Edge

An auto sales group was looking to rev up their sales by targeting customers at competitor lots.

Partnering with them, we leveraged geo-framing ad technology to identify potential buyers entering competitor dealerships. Once a customer stepped onto a competitor’s lot, our system instantly performed an automated profile analysis and used ad-scraping technology to identify the car advertisements they were engaging with online. Armed with these insights, we delivered pre-approved, targeted messaging through digital and social ads, offering incentives to visit our client’s dealership.

The impact was immediate: over 45 individuals left competitor lots and visited our client’s dealership within 24 hours. Even more impressive, one-third of those visitors purchased a vehicle. This data-driven strategy turned insights into action, giving our client a competitive edge and accelerating their sales like never before.