Empowering Partners: Transforming Lead Generation for a B2B Services Company

A B2B services company in the home services industry sought to add value for their partner businesses by helping them identify and connect with potential customers. They envisioned a program to generate leads and support marketing efforts but needed a solution that seamlessly integrated into their operations

Through our advanced data platform, we identified new leads by analyzing homes over a certain age and tracking homeowners actively searching online for repair services. We then developed a business intelligence dashboard, fully integrated into their website, where their partners could log in, access tailored lead lists, and strategize their outreach. To simplify marketing efforts, we provided easy-to-use tools that suggested the best outreach method—whether direct mail, social media, or digital advertising—for each lead. This was white-labeled on their website positioning their company as the hero while we worked behind the scenes.

The result was a powerful, value-added service that strengthened their partner relationships and solidified their leadership in the home services industry.