Turning Financial Struggles into Success: A Non-Profit Private School’s Fundraising Transformation

A non-profit private school wanted to revitalize their annual giving campaign and expand their donor base. By analyzing their historical donor data and identifying key motivators, we uncovered over 13,000 potential new donors who aligned with their mission. Together, we crafted a compelling campaign narrative centered on powerful student stories, paired with a clear call-to-action that inspired giving. We then executed a targeted outreach strategy, engaging these new donors across email, social media, and digital platforms. The results were extraordinary: in just 13 months, the school raised over half a million dollars, with 18% of donations coming from the new donors we identified. This achievement exceeded their fundraising goals by 175%, providing the financial stability they needed to continue their mission and thrive.